In the cities and towns that make up the North Shore there are places where incredible events have happened. Plaques rest against brick and stone engraved with stories of resistance and innovation. Amidst picturesque landscapes there are signs that mark buildings where legendary figures created their legacies. Growing up here it was easy to take these things for granted because they were such a part of my surroundings. It wasn’t until I was able to visit other places and live in other cities that I realized how lucky I was to call the North Shore my home. Whenever I invited friends to visit from places in other parts of the country they would tell me how special they thought this place was and how much of a sanctuary they found it to be. It was these realizations which lead me to try and create a brand that embodied what makes the North Shore so special.
I started thinking about what other great companies have used for inspiration. That’s when I realized that not only does the North Shore have a lifestyle that other brands have emulated with their apparel but it also has the history to back it up. I asked myself a simple question; Does the name North Shore Clothing already exist? I found that there were no registered businesses with that name in Massachusetts. Which was hard to believe. Of course there are companies that have used the words North Shore but none have ventured to make quality clothing for locals defined by those words. It couldn’t have been more fortuitous that I was in a position to be the owner of something so relevant to everyone around me.
Once I started researching North Shore history more in depth I saw how many influential stories there actually were to touch upon .This is when I knew I had a brand worth pursuing. Imagine a mash-up of Nautica and Ralph Lauren with a splash of Nantucket Nectars. We’ve seen clothing companies like Black Dog and Vineyard Vines become household names and I think it’s time that we all had something to wear that said North Shore on it.
-Nicholas Ockenga, Owner